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SIP SMART with REVIVE

Raise a glass to a smarter way to sip. Learn how Revive helps you feel your best after drinking.   

We’ve all been there. Headache. Dizziness. Tummy ache—or worse. The fallout of overindulging in alcohol isn’t fun. Even moderate drinking can harm your brain and body. But here’s the good news: Thanks to modern science and ancient botanicals, there’s something you can do to help your body combat the negative effects of alcohol. Enter Revive. 

Revive is the newest addition to the KAMU family of wellness formulas. We created it specifically to help support the body while drinking. To understand what makes Revive so powerful in reducing the yucky consequences of imbibing, let’s start by taking a look at how alcohol works on your body.

Alcohol and your body.

Your body sees alcohol as a sort of poison and sets a process in motion to break it down. First, it has to convert alcohol into acetaldehyde—a super-toxic carcinogen and the cause of many next morning unpleasantries like nausea, headache and dizziness. Your body does this with the help of a liver enzyme known as alcohol dehydrogenase, or ADH. Next, your liver creates a second enzyme, aldehyde dehydrogenase or ALDH, that metabolizes the acetaldehyde into acetate—which is essentially vinegar. Finally, the acetate is broken down into water and carbon dioxide and passed from your body. 

Your brain is affected by drinking, too. Alcohol binds to the gamma-aminobutyric acid, or  GABA, receptors in your brain—tricking it into thinking there’s extra GABA present. As a result, your brain produces less GABA. When you stop drinking, your body goes into a sort of GABA withdrawal, called GABA rebound, which can result in “hangxiety”, jitteriness and sleep disruption. Together with acetaldehyde buildup, GABA rebound is one of the main culprits in feeling less than your best after drinking. 

But what about dehydration?

Contrary to what your friends may have said in college, simply downing tons of water after a night of heavy drinking won’t necessarily ensure you’ll wake up feeling chipper. That’s because dehydration isn’t the main reason you feel lousy after drinking. It does contribute to after effects like dizziness and fatigue, but it can’t be blamed for all your symptoms—which are primarily caused by GABA rebound and too much acetaldehyde in the body. 

So how does Revive help?

Revive contains a potent blend of botanicals that work together to support your body while drinking. Here’s what’s inside:

DHM from the Japanese Raisin Tree

Revive contains the powerful flavonoid dihydromyricetin, or DHM, which is derived from the Japanese raisin tree—a longtime superstar in Eastern medicine. In 2012, a study published in the Journal of Neuroscience found that DHM reduced the side effects of alcohol consumption. How? DHM binds to the same GABA receptors in the brain that alcohol binds to. In doing so, it helps reduce GABA rebound which is responsible for “hangxiety”, jitteriness and sleep disruption. DHM has also been found to decrease acetaldehyde buildup which helps with nausea, headache, dizziness and the spins.   

Some other after-alcohol products contain a DHM isolate extracted from just the bark of the Japanese raisin tree. But at KAMU, we believe whole-plant extracts are more effective and beneficial, so we use a full spectrum of Japanese raisin tree bark and fruit for our DHM. It’s what nature intended. 

Guava Leaf

When you drink, your blood sugar levels can teter off balance resulting in fatigue, nausea, stomachache, dry mouth and increased thirst. Sounds fun, right? Not so much. Guava leaf works to lower your blood sugar levels to help you feel better. It’s also a hepatoprotective—meaning it protects your liver which has to work extra hard to break down alcohol in your body—and fights inflammation. Guava leaf tea and extract has been used in folk medicine for ages, and for good reason. 

Lemon

Lemon acts as a natural electrolyte. Electrolytes are important because they help to regulate muscle and nerve function, balance blood pressure, rebuild damaged tissue and hydrate the body. We lose electrolytes when we lose bodily fluids through dehydration, vomiting and even sweating, so it’s especially important to replace them when drinking alcohol. Added bonus: The lemon flavor pairs well with a variety of cocktails so you can add Revive directly to your drink. Nice. 

Chicory

Chicory has been found to naturally support and tonify the liver which can become stressed while drinking. It also balances blood sugar levels which tend to elevate with alcohol consumption. 

How do I use Revive?

Take Revive any time you drink alcohol. Whether you’re planning a big night out or just casually sipping a glass of wine at home, Revive gives your body the support it needs to handle the harmful effects of alcohol. Take 1 to 2 mL (2 to 4 pumps) by mouth or mixed with a beverage. You can take it before your first drink, in between drinks or right after your last drink—Revive works differently for everyone, so give it a try to see what timing is best for you. Just remember, never use Revive to exceed daily alcohol consumption recommendations and always drink responsibly. (Yep, always.)

Cheers to a smarter way to sip.  

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